Creating Strategic Advantage in the Texas Education Market

Mike Jackson

Mike’s extensive career in the U.S. education publishing, technology, and curriculum market spans over 30 years of senior-level sales and marketing experience, Mike has held C- Suite positions in seed stage, growth stage, and established education companies like School Specialty, Scholastic , iLearn and as a key partner of consulting firms Focus Marketing and Education Market Experts. He specialized in growing sales revenues by expanding market presence, developing distribution channels, and creating competitive sales and marketing strategies to startup and global education companies. He also serves as a trusted advisor in sales and marketing for innovative ed-tech companies and currently serves on the Expert Panel with the Education Research and Development Institute, SXSW Launch Advisory Panel, Start Ed Mentor, BETT-London Global Presenter in 2025 and Managing Principal of US Education Advisory Group. 

As founder and CEO of Texas Education Alliance, Mike brings his leadership and deep expertise, knowledge in the Texas market to help education companies navigate the nuances of strategic business development, state and district relationships, government affairs, and state agency processes that are unique to the great state (country) of Texas. 

Mike and his family live in Austin, TX  and have a deep passion for the state and the city of Austin that includes raising his children in Texas public schools, playing shortstop for a local sandlot baseball team or spending time at the family ranch in Spicewood, TX.